The truth: It's not strength or will power you need to reclaim your breath. You just need a better alternative.

Introducing

Replace Muscle memory

Designed to replace the muscle memory associated with holding a cigarette.

Replace Sensation

Inhaling from the breath pen replaces the sensation you would usually receive from inhaling a cigarette.

Replace CO with Oxygen

Cigaretts load your blood with carbon monoxide. When switching to the breath pen, your blood oxygen rises, brain fog clears and heart rate normalises.

Join Thousands of Australians who are taking back their breath.

Our mission